Providing information to customers with access requirements
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Learning Unit n°13 of LEARNING MODULE N° 4: “Information and communication”
Objective
The goal of this learning unit is to show how to provide accurate and reliable information on the basic aspects of accessibility in different stages of travelling (browsing, booking, before leaving, when arriving, getting in, enjoying the experience) in order to allow customers with specific access needs to make informed choices.
It shows how to analyse the collected accessibility data (see Learning Module 3) according to the access requirements of customers and how to deliver information in a simple and clear way.
It also provides the basic knowledge to verify the already existing information about accessibility and to analyse and use existing information schemes and their features related to the customers’ needs.
As the information given to tourists should itself be attentive to the accessibility requirements (in printed documents, websites, audio and other formats), the unit introduces the general principles concerning accessibility criteria for the design, implementation and provision of tourism information, according to the principles of Universal Design.
Contents
- Presentation of characteristics of information.
- Criteria for the analysis and review of the gathered information on accessibility.
- Finding and analysing existing information, understanding information reliability.
- Analysis of various Accessible Information Schemes and Access Statement Templates.
- Guiding principles related to Universal Design of customer information and communication.
- Key elements to provide accessible information.
